4 things not to forget to maximize your profit from enotourism
Wine tourism is not an easy project for wineries. It takes a lot of effort to make a good, well developed and professional touristic product. Time and money should be invested to show the winery in the best possible way. And you definitely want a return on your investments.
Here is a short checklist of 4 things that you can do to maximize the potential profit from the visits. And here we’re speaking not only about the immediate financial income but about the postponed sales as well. The good thing about the steps is that you can start to do it now, they don’t require a lot of money, just some creativity and a bit of time.
- Sell memories of your winery
Have you recently taken a look at what you’re selling in your winery shop? Actually, do you have a shop, even a small one, where visitors can buy your wine after their visit? I hope so. But besides wine, do you sell anything else? I know your wine is the best and each and every client would dream of having it, but we live in the age of Ryanair and a cabin size luggage. People can’t carry a lot anymore, let alone liquids over 100ml. Finally, the age of small, light and memorable souvenirs has come. The best thing you can do is to offer your visitors something that can be associated with the identity of your region, and something that will have your winery’s name on it. Travellers want to give small original gifts for their friends and families when they return home. Don’t miss out on this opportunity. Offer them something cool, something that can’t be found anywhere else. Is your local community famous for its wood carving? Great. Why not sell small wooden magnets with your logo on it. Or is your region famous not only for wines, but also for its cheese? Excellent. How about selling cheese knives or a small picnic set? The wine shop doesn’t have to be just about wines. Make the connection between your region, your wines and a gadget that is unique. The number of ideas is unlimited, you just have to look around and think what represents your region the best.
- Give a thank you postcard with information about your wines.
You know what the biggest mistake many wineries make, from my point of view? They give nothing tangible and informative for their guests after the visit. If you distribute your wines overseas, you want your visitors to buy it. It’s one of the key advantages of wine tourism, you continuously advertise your product to foreign clients. The idea is to create a small leaflet with short and clear information where your wines can be found in different parts of the world. Don’t forget to mention the phone numbers and addresses of your distributors.
If you’ve done an awesome job at the winery, your guests will probably want to try to find your wine at their local wine store so they can brag about the amazing visit they had. Make it easy for them and it will increase your sales.
- Stay in touch after and always say thank you.
I believe we all have heard that it’s much cheaper to make a second sale to an old customer than to attract a new one. Don’t miss the opportunity to keep in touch with your visitors and to send them short reminders from time to time (just don’t spam them). Invite them back to visit or notify them of a wine event in the area where your wines will be tasted. Also, a nice short thank you note after the visit will create an aftertaste of good service.
- Ask for feedback.
Don’t be shy. Humble wineries do not get the best feedback on TripAdvisor and never hit the top chart of the most visited places. You’re also missing out on making new clients. Talk to your guests at the end of the visit, ask if they liked the experience. People really appreciate when you are interested in their opinion, it makes them feel special and creates a bond. And don’t forget to ask for a written (written is always better) feedback. You can even create a board of memories in your winery, a cute corner where people can leave their notes and pics, and create a sense of community. It will help you to remember that you’re fantastic at what you do and help your business too.
As you can see the mission is possible. All you need is a bit of thoughtful creativity.